Halo †Humanities Essay

Follow Nobody hates writing papers as much as college instructors hate grading papers (and no, having a robot do it is not the answer). Students of the world: You think it wastes 45 minutes of your sexting time to pluck out three quotes from The Sun Also Rises, summarize the same four plot points 50 times until you hit Page 5, and then crap out a two-sentence conclusion? It wastes 15 hours of my time to mark up my students’ flaccid theses and non sequitur textual â€Å"evidence,† not to mention abuse of the comma that should be punishable by some sort of law—all so that you can take a cursory glance at the grade and then chuck the paper forever. What’s more, if your average college-goer does manage to read through her professor’s comments, she will likely view them as a grievous insult to her entire person, abject proof of how this cruel, unfeeling instructor hates her. That sliver of the student population that actually reads comments and wants to discuss them? They’re kids whose papers are good to begin with, and often obsessed with their GPAs. I guarantee you that every professor you know has given an A to a B paper just to keep a grade-grubber off her junk. (Not talking to you, current students! You’re all magnificent, and going to be president someday. Please do not email me. ) Oh, â€Å"attitudes about cultures have changed over time†? I’m so glad you let me know. When I was growing up, my mother—who, like me, was a â€Å"contingent† professor—would sequester herself for days to grade, emerging Medusa-haired and demanding of sympathy. But the older I got, the more that sympathy dissipated: â€Å"If you hate grading papers so much,† I’d say, â€Å"there’s an easy solution for that. † My mother, not to be trifled with when righteously indignant (that favored state of the professoriate), would snap: â€Å"It’s an English class. I can’t not assign papers. † Mom, friends, educators, students: We don’t have to assign papers, and we should stop. We need to admit that the required-course college essay is a failure. The baccalaureate is the new high-school diploma: abjectly necessary for any decent job in the cosmos. As such, students (and their parents) view college as professional training, an unpleasant necessity en route to that all-important â€Å"piece of paper. † Today’s vocationally minded students view World Lit 101 as forced labor, an utter waste of their time that deserves neither engagement nor effort. So you know what else is a waste of time? Grading these students’ effing papers. It’s time to declare unconditional defeat. Most students enter college barely able to string three sentences together—and they leave it that way, too. With protracted effort and a rhapsodically engaged instructor, some may learn to craft a clunky but competent essay somewhere along the way. But who cares? My fellow humanists insist valiantly that (among other more elevated reasons) writing humanities papers leads to the crafting of sharp argumentative skills, and thus a lifetime of success in a number of fields in which we have no relevant experience. But my friends who actually work in such fields assure me that most of their colleagues are borderline-illiterate. After all, Mark Zuckerberg’s pre-Facebook Friendster profile bragged â€Å"i don’t read† (sic), and look at him. Of course it would be better for humanity if college in the United States actually required a semblance of adult writing competency. But I have tried everything. I held a workshop dedicated to avoiding vague introductions (â€Å"The idea and concept of the duality of sin and righteousness has been at the forefront of our understanding of important concepts since the beginning of time.†) The result was papers that started with two incoherent sentences that had nothing to do with each other. I tried removing the introduction and conclusion altogether, and asking for a three-paragraph miniessay with a specific argument—what I got read like One Direction fan fiction. 200500899-001 The sliver of the student population that actually reads comments and wants to discuss them? They’re kids whose papers are good to begin with, and often obsessed with GPAs. Photo by Nick White / Thinkstock  I’ve graded drafts and assigned rewrites, and that helps the good students get better, but the bad students, the ones I’m trying to help, just fail to turn in any drafts at all. Meanwhile, I come up for air and realize that with all this extra grading, I’m making 75 cents an hour. I’m not calling for the end of all papers—just the end of papers in required courses. Some students actually like writing, and let those blessed young souls be English majors, and expound on George Eliot and Virginia Woolf to their hearts’ content, and grow up to become writers, huzzah. But for the common good, leave everyone else out of it. Instead of essays, required humanities courses (which I support, for all the reasons William Cronon, Martha Nussbaum, and Paulo Freire give) should return to old-school, hardcore exams, written and oral. You cannot bullshit a line-ID. Nor can you get away with only having read one page of the book when your professor is staring you down with a serious question. And best of all, oral exams barely need grading: If you don’t know what you’re talking about, it is immediately and readily manifest (not to mention, it’s profoundly schadenfroh when a student has to look me in the face and admit he’s done no work). Plus, replacing papers with rigorous, old-school, St. John’s-style tribulations also addresses an issue humanities-haters love to belabor: Paper-grading is so subjective, and paper-writing so easy to fake, that this gives the humanities their unfortunate reputation as imprecise, feelings-centered disciplines where there are â€Å"no right answers. † So let’s start requiring some right answers. Sure, this quashes the shallow pretense of expecting undergraduates to engage in thoughtful analysis, but they have already proven that they will go to any lengths to avoid doing this. Call me a defeatist, but honestly I’d be happy if a plurality of American college students could discern even the skeletal plot of anything they were assigned. With more exams and no papers, they’ll at least have a shot at retaining, just for a short while, the basic facts of some of the greatest stories ever recorded. In that short while, they may even develop the tiniest inkling of what Martha Nussbaum calls â€Å"sympathetic imagination†Ã¢â‚¬â€the cultivation of our own humanity, and something that unfolds when we’re touched by stories of people who are very much unlike us. And that, frankly, is more than any essay will ever do for them.

Human Aggression Essay

This essay concerns one of the most influential works on human behavior today. The title of this article is â€Å"Human Aggression. † This research was conducted by Craig A. Anderson and Brad J. Bushman who are both connected with the Department of Psychology at the Iowa State University. Their research was published in the Annual Review Psychology Journal 2002, vol. 53 pages 27 to 51. Introduction We have heard or witnessed accounts of people victimized by violence. Last September 2001, several hijackers took control of several planes and made them crash through the twin towers of the World Trade Center. Barely several minutes after, another plane hit the Pentagon. In these events hundreds of people died while thousands more were seriously injured. It is true that historically we are all aware that humans are capable of violent behavior. â€Å"Human violence is not new. † (Arthur G. Miller, Ch 8 p. 169) Thus, the act of one person killing another should not come as a surprise for us. Yet in the past years, human behavior is getting more violent. These past events have triggered the scientists and psychologists to once again examine the root cause of violence in human behavior. One of the recent studies was made by Craig A. Anderson and Brad J. Bushman. This essay seeks to understand the General Aggression Model which is a theoretical model proposed by Anderson and Bushman. The objective is to analyze this model in relation to the previous researches on aggressive human behavior and to determine the essential differences of this research to the previous studies. An overview of how this research was conducted will also be explained. The General Aggression Model Anderson and Bushman acknowledged the works of the previous researchers before them. These previous researches have all immensely contributed to our present understanding of how violence is brought about. Some of these researches concluded that the accessibility of guns, global warming, violence against children in schools and widespread exposure to violent entertainment media are all contributing factors to increasing violence. Several theories have also been proposed on human aggression. These are the Cognitive Neo-association Theory, Social Learning Theory, Script Theory, and the Excitation Transfer Theory. Anderson and Bushman believe, however, that these researches on human aggression need a theoretical model that will integrate all these works into a complete whole. (Gerald Amada, 2005, p. 2) They quote a statement made by Jules Henri Poincare, to wit: â€Å"Science is built up with fact, as a house is with stone. But a collection of fact is no more a science than a heap of stones is a house. (Poincare) This theoretical model is known as the General Aggression Model. The General Aggression Model is primarily a theoretical model. There were no specific subjects used or laboratory experiments conducted. It simply incorporated the existing theories that have been published about human aggression. What makes it different from the other research on this topic is that it adds form and structure to the present theories about human aggression by unifying these mini-theories about aggressive behavior to form one complete model on Human Aggression. The General Aggression Model (GAM) examines the effect of certain variables interacting with the thoughts, mood and emotion and the arousal of an individual that may lead to the commission of violence. According to Anderson & Bushman, our thoughts, mood and emotion and our arousal not only interact with each other to determine whether a person will engage in aggressive behavior but they are influenced by two factors: a) the Situation Factors and b) the Person Factors. The Situation Factors pertain to the features of the particular situation that may increase or decrease the aggression. For example: insult, frustration, drugs, the presence of a gun, the presence of a religious leader or the presence of uncomfortable situation. This means that depending on the presence or absence of any of these variables there is a higher or lower probability that aggressive behavior will follow. The Person Factors pertain to the characteristics of a person that he brings to the particular situation. These Person Factors include: traits, beliefs, attitude, sex, values and long-term goals. This means that a person’s beliefs can serve as a powerful stimulus that may influence aggressive. For example, a person who has the tendency to feel that he has been unjustly treated by others is more likely to become suspicious of other people, and to harbor ill will against others. He is also more likely to engage in aggressive behavior. (Stephen Swartz, 2007, p. 2) Under the GAM, the Person Factors and the Situation Factors are only the first stage to the commission of human aggression. The second stage happens when there is an interaction between the Person Factors/Situation Factors with the three internal states: the cognition (hostile thoughts), affect (mood and emotion) and the arousal (physiological process). For example, when a child is exposed to a television show which exhibits violent scenes (Situation Factors) this has an effect on the cognitive in the sense that it gives access to the child’s hostile thoughts. Constant exposure therefore to these violent scenes means that access to hostile thoughts is increased making it more likely that the child will develop a script of his own and manifest aggressive behavior. (Thomas Brady, 2004 p. 3) The relationship between violent video games and human aggression is made clear using the GAM. This research warns us that adolescents’ exposure to video games increases the likelihood that he will behave aggressively. (Thomas A. Kooijmans, 2004, p. 1) Video games like Doom or mortal combat explicitly shows two characters attacking each other and trying to kill each other. (Situational Factor) This variable interacts with the Arousal or the physiological changes that are already happening to a child who is reaching puberty. The third stage is the appraisal and the decision making process. At this stage the individual evaluates and appraises all these variables that enter his brain. From then on he will either make a snap judgment (impulsive decision) or he may re-appraise the whole situation and come up with a more controlled and deliberate action. And then the last stage is the outcome. Evaluation of the General Aggression Model The GAM is unlike the previous theories of human behavior. It is more complex and at the same time it is more integrative. (â€Å"Psychology: An International Perspective†) It is more complex in the sense that it takes into account not only the character traits and the personality of the individual but it also includes his internal state such as his emotions and thoughts. It is more integrative because it successfully saw the connection among the past researches on human aggression and combined them under the GAM. The GAM is also more realistic compared to the other mini-theories on human aggression. Some of the other theories on human behavior even boldly claim that there is a direct relationship between some variables or factors such that the presence of these variables can help predict human behavior. On the other hand, the GAM only highlights how complex human behavior is. There are so many processes that must be taken into consideration before we could actually predict human behavior. As the Anderson and Bushman explained, the Situational Factors and the Person Factors are not the only variables to be considered in predicting future aggressive behavior. Any researcher must also take into account the person’s internal state such as his mental state, emotional state and the physical state. Before, I thought that engaging in aggressive behavior or performing an act that causes damage to another is always a conscious and deliberate product of the mind or the emotion. I thought that if a person commits violent behavior it is either because it is premeditated or it is because of heightened emotion. It is only now that I realized that the stimulus for aggression may also come from extrinsic factors that have no relation to the person engaging in aggressive behavior. For me, the most significant piece of information I found in this research paper is that certain Situational Factors such as the hot temperature or existing frustration may result to aggression. Conclusion The General Aggression Model is indeed one of the most comprehensive researches that deal with aggressive human behavior. As a theoretical model of human aggression, it is the first research to see the connection between the person’s characteristics, the particular situation he is in, his thoughts, his emotion and the physiological processes in his body. Though it provides a model for explaining how aggressive behavior is brought about, it admits that human behavior is unpredictable.

Communication (Neo-Liberalism) Essay Example | Topics and Well Written Essays - 1250 words

Communication (Neo-Liberalism) - Essay Example Surveillance has become part of media and to some extent life too. Current communication policy is ruled by the technological discoveries and achievements. UNESCO's New World Information and Communication Order have sponsored various world summits to evolve and update communication policies based on the emerging neoliberalism and other connected theories. Neoliberal visions and revisions of the global communication policy are focused on the technical aspects of communication. Globalization, technical evolution and democratization are the forces that have introduced neoliberalism. According to Andrejevik (2004), reality surveillance shows like Big Brother are not tremendously popular and is only viewed by spectators willing to enter into a virtual space; but this does not mean that it is not successful and its success is attributed to its democratic attitude, though considered to be a distorted version by others. He says this is mainly because of the emergence of a surveillance based economy gives authenticity to the reality shows and how the society is reacting to them without being obviously revolutionalised by them. Also there is a genuine fear that the bad old days of police states, unlimited surveillance and authoritarian regimes are not far off, due to the communication and media technologies that are becoming more and more aggressive every day. In addition to this, sociologists are worried about the addictive shopping that might overtake all other priorities. Bennett, who gives historical and political background through Freudian concepts of psychoanalysis as a contributing factor, invoking Freud's penchant for economic explanations of the psyche, talks about getting motivated by the unconscious marketing and goes to the extent of sexualizing advertised products which will once again lead the unconscious buyers into compelling addictive shopping. "Addictive shopping first entered the psychiatric textbooks in 1915; but it was only in the 1990s that it became the subject of a raft of psychological theories and therapies offering to explain and address the emotional needs and personality traits assumed to give rise to compulsive spending" Bennett (2005). No doubt, this is stating it in its extremity with 'utmost skepticism'; but the days of unlimited freedom, individuality and privacy seem to be very fast disappearing and this is a disturbing trend. According to Williams tries to attach neoliberalism into Marxist theories and thinks it is necessary to understand both the dominant and the residual cultures. He argues that cultural emergence could be complex; but is of major importance, as the social order is changing and right now it is difficult to differentiate between the dominant and the secondary. Because the society under neoliberalism has not yet reached the changed perspective; instead, it is still going through the stage of pre-emergence of the final form."Again and again what we have to observe is in effect a pre-emergence, active and pressing, but not yet fully articulated, rather than the evident emergence which could be more confidently named. It is to understand more closely this condition of pre-emergence, as well as the more evident forms of the emergent, the residual, and the dominant, that we need to explore the concepts of struct6ures of feeling," Williams (1977). Neoliberalism is

Business and Society Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Business and Society - Research Paper Example ement on products and services being made by Apple Inc has made them to segment the market, position themselves in the market, and attract the customer loyalty (Mohr,  Sengupta, & Slater, 2010). Therefore, the target market is always eager to purchase the company’s products. The structure of Apple Inc products differ depending on the interests of the market. For instance, the company produces iphones, Macs, and other products of different sizes in order to meet the varying needs of the market. This has made it possible for the company to penetrate the global market and remain competitive in the market. Apple Inc designs, manufactures, and markets mobile and media devices, personal computers, and portable digital music players. It also sells different software, services, peripherals, and different networking solutions. Some of the products include iPad, Mac, iPod, and Apple TV. Others include applications such as iOS, OS X, etc. (Groucutt, 2005). One of the key factors in the external environment that can affect the success of Apple Inc is competition. Over the past few years Apple Company has made tremendous effort to segment the global market. However, there is stiff competition from Samsung, Sony, and Google Inc. These companies have invested in electronic sector. In addition, they have diversified their operations in order to reduce the risks and uncertainties associated with focusing on a single product, service, and market. Therefore, they have accumulated huge amounts of money. They use their financial base as a barrier of entry to any interested investors. Furthermore, they have been introducing new products that target the young generation which forms the largest market segment. This has been hindering the success of the Apple Company in the global market. Therefore, if the company does not change its competitive strategies, it revenues might shrink over the years. For instance, Apple Inc has been trying to penetrat e the Chinese market. However, local

American Popular Culture and Comedy Essay Example | Topics and Well Written Essays - 1500 words

American Popular Culture and Comedy - Essay Example This was the overall rating of the TV show. However, individual episodes received ratings that were slightly higher than that of the program. The boyfriend, the Packing Garage, Cheers and Seinfeld are among the greatest sitcoms of all time. The paper wills therefore analyze how these episodes represent the pattern of change in 20 the century TV comedies and TV shows. The paper will also relate the episodes with the work of Joseph Boskin. Seinfeld has been rated among the best TV series in American comedy series. The main aspect that made Seinfeld to have a high rating is its association with American culture. Unlike other comedies and TV series, different episodes of Seinfeld depict or illustrate a pattern of American culture. In addition, the TV show does not mix fiction with reality or emotions and humor. This aspect has enabled Seinfeld to stand out among other American television series or comedy shows aired in the twentieth century. Thus, the differences that stand between Seinf eld and other sitcoms illustrate or depict a pattern through which American comedies and TV series have evolved. Firstly, none of the principal characters in the series is related or has a family connection. This demonstrates a change that came into effect in the first decades of the twentieth century. ... Seinfeld is also among the first TV shows to introduce storylines that are developed during a performance. Although the characters had a pre-written storyline, most of their performance is based on their immediate experience and interaction. This uniqueness also contributed to the popularity of the sitcom. The phenomenon is widely demonstrated in stage performances particular comedy shows. Comedies performed in the last decades of the twentieth century have had a great dependence of the audience (Wiles 67). In addition, comedians in such shows do not act according to a pre written script but most of their performances are based on the present situations. Thus, a comedian will create his jokes according to the expectations of his audience. Criticizing the audience or an issue of current affairs such as news items also formed major subject in TV shows and comedies. The dependence of criticism and current affairs to create a storyline is dependent on the audience expectations. For insta nce, the Packing Garage and The Boyfriend have a significant variation in their usage of current affairs and the audience expectations. In addition, nearly all Seinfeld have unique storyline. This is the second factor that differentiates Seinfeld from other conventional sitcoms and television series. The existence of unique storyline for each episode means that each episode also has independent storyline and screenplay (Wiles 67). This also makes the episodes to have unique themes and have flexibility in relation to the audience. This significant factor differentiates Seinfeld from other TV shows and comedies of the twentieth century. The rise of political humor is another significant aspect depicted in Seinfeld. Although political satire had been a major aspect of TV

HISTORY OF TECHNOLOGY & ENVIRONMENTAL IMPACTS Essay

HISTORY OF TECHNOLOGY & ENVIRONMENTAL IMPACTS - Essay Example If a new technology was introduced, it was known all over the world. Each technology had a great impact on the society. The development in the engineering field has taken over the world. It has lead to a drastic improvement on the functioning of the world. Engineering was used in almost all the fields, which reduced the burden of humans. One by one technology developed which helped in the easy way of achieving things. Technologies were introduced for agriculture, cultivation and other areas. Before many years, people were struggling to do a specific task, as everything had to be done by them without machines. For their livelihood, they had to go in search of food and shelter. They had to keep changing the places they lived, due to the seasonal and climatic changes. They did not have any method to cook their food, which made them to eat it raw. This urged them to create some tools that can be used in their daily life. Then came the time when they required storing facilities. Tools for storing water and food were invented. As people started inventing these systems, they passed it to the people in other parts. (Samari 2005). This in turn lead to the improvement in the people’s living. The development in technologies mostly took place in countries like India, countries in the Middle East and Europe. Some of these inventions and developments seemed to be difficult for the people in the countries to implement in their daily life. After some time people started recognizing the importance of these technologies and most of the countries began to use them. There has been a tremendous improvement in the field of science that taught the importance of the world and the environment. Many new inventions and discoveries were proposed and it was a great boon to the people. Education and its facilities were improved by the use of technologies. Industrial revolution resulted in the development and establishments of

Human Resources And Their Importance For Organizations Research Paper

Human Resources And Their Importance For Organizations - Research Paper Example The survey would be conducted on the human resource challenge and the respondents will be employees whose feedback would be the base for solving such problems. The first question of the survey is – â€Å"Do you feel that human resource management is able to retain employees? If yes then how and if no then why?† This question will be asked to analyze the retention strategies adopted by the human resource manager and to identify the areas due to which experienced employees could not be retained. The major advantage of this question is that it would help human resource managers to avoid high turnover rate and motivate employees towards performing well and increase their job satisfaction level which in turn would enhance the level of retention. The next question for the survey will be – â€Å"what form of reward motivates you the most?† This question is essential in order to address the problem which forms the basis of this human resource survey. Identification of the type of rewards such as appraisals, monetary rewards, etc., will help in concluding as to which factor motivates employees the most. The feedback on this particular question will help managers to frame strategies accordingly so that productivity of existing employees can be maximized. It is important to analyze the degree of inclination of employees towards reward scheme so that appropriate rewards can be offered to deserving employees. The third question that would be asked to employees is – â€Å"apart from monetary rewards or appraisals what are the other ways you feel can help management to retain employees?† This is a direct question in relation to the problem which has been identified in the field of human resource. It can be stated that this question was asked so as to understand the different ways through which employees can be retained in the system.

Designing an Observational Situation Research Paper

Designing an Observational Situation - Research Paper Example The teacher should show them the importance of the skill, describe it using a T-chart, establish practice circumstances in which students can utilize the skill and make certain that student get a response on their utilization of skill, and reflect on the way to advance the skill. The teacher should make sure the students keep trying to undertake the skill before it grows to be automatic. Structuring cooperative learning should follow this, so that the students can utilize the classroom and social skills, and the teacher can monitor their undertaking. The teacher should intervene in co-operative learning groups to make sure students are utilizing the skill correctly and see them doing so. The student should then complete questionnaires or checklists to self-identify their mastering of the set skills. In using everyday class activities to establish that students are demonstrating skills and understanding, teachers should have observation checklists or notes; recording things they see a s well as the sort of learning demonstrated. The next step should entail assigning students to set improvement targets for enhancing their competency followed by assessment of student knowledge of learnt skill. The final step should entail reporting on the level of students’ skill to the concerned parties, such as parents and students. B. Issues Anticipated in Conducting the Observation The teacher will generally focus on isolated skills and behaviors without concern for the subsequent and preceding actions, which might offer the meaning and context of the behaviors. Methodological issues can also interfere with the drawing of proper conclusions (Adelman & Walker, 2005). The observation effects can occur, as the students are aware that their behaviors are being observed. The presence of the teacher can change the student’s behavior resulting in reactive effects. The other issue relates to the actual amount of time needed to acquire valid observation duration and the co rrect number of observations needed to acquire valid and reliable results. There is the issue of the appropriate level of the analysis (student, the class, or students in the class) the teacher should use when analyzing observation data. The student may also fail to demonstrate all the required learning outcomes (Koth et al., 2009). The demonstration of a learning outcome may not be demonstrated because the attention of the teacher may be elsewhere and thus fail to notice it. The student can also derive unintentional signal prompts. Students do not perform similar tasks under similar conditions and thus some of the teacher’s judgment of student demonstrations of learning outcomes can be undependable. The teacher’s judgments are also prone and subjective to inconsistencies (Koth et al., 2009). Too much is left to the teacher’s discretion. Subjective judgment may allow the teacher to stereotype students in terms of other characteristics and performances. It may al so allow the possibility of unconscious and conscious bias for or against groups or individuals. C. How to Address the Challenges The teacher can address the learning outcome issue by deliberately prompting learning outcomes. The assessment should be incidental and planned. The teacher should also ensure that the assessment is all-inclusive. Over time, the teacher has numerous opportunities of observing the demonstration o

Organizational strategy Case Study Example | Topics and Well Written Essays - 2250 words

Organizational strategy - Case Study Example This paper will discuss how the economic recession has affected the strategic management of the organization, and how it has survived the economic pressures that could otherwise downturn the business (Bateson 2005, p. 98). Coca-cola Company is one of the most successful companies that have laid down some fundamental strategies in order to promote its growth and sustainability. It is the leading manufacturer, marketer and distributor of non-alcoholic beverage in the world. The company believes that consumers are the life of their business. It operates in more than two hundred countries, including Britain with four hundred brands. These brands include water, juice drinks, coffees, teas, sports drinks, energy drinks, diet beverage and many others. They connect to future consumer by providing high quality products. Their employees are skilled and the materials they use are of high quality (www.cocacola.com). Economic recession has had impact on the human resource management strategy of the Company's organization. It has led to higher unemployment, inflation, as well as the cost of living expenses. On the consumer side, economic recession has led to lower disposable income and lower purchasing power. The weakened economy has negatively affected the bottling companies; hence threaten the stability of the company due to the dependent relationship. Moreover, it has led to increased activity at the lower ends of Coca Cola product price in Britain (Bateson 2005, p. 102). The rate of interests has raised the depressing business, hence causing lower spending levels and redundancies. The 2008 economic analysis for Coca Cola Company shows that the economy was strong and nearly every part of it was growing and doing well. The economic crisis which was suggested by several important indicators of economic downturn in Britain include high oil prices, which led to high food prices, as well as using ethanol and biodiesel as an alternative to petroleum (www.cocacola.com). The company has tried to fight the economic pressures; it has significant opportunities that develop and encourage more sustainable practices to benefit their customers, suppliers and consumers throughout the supply chain. The company's system is among the world's leading purchasers of sugar, coffee and citrus; for this reason, its organizational strategy is not affected by the economic recession because agriculture has a large environmental and social footprint in the world (Bateson 2005, p. 112). As the population increases, the sector of agriculture will need to produce more food, both stressing supply, hence increasing the footprint. Agriculture products are ingredients in many of their beverages, thus the sustainability of the company depends on the agriculture supply chain. For this reason, their bottling partners and the procurement teams are working together to incorporate sustainability criteria into the long term purchasing plans. Coca-Cola Company has worked hard to generate high pricing growth and acquire operating expenses and effectiveness in their strategic plans. This has enabled them stabilize their business for proper managing of their targets. The company has continued to plan for useful marketing strategies and approaches that would enable overcome consumer and market trends that impact the business,